About Us
I’m Emily Stinson, a textile artist who discovered the transformative power of needlework over a decade ago during my college years. What began as a stress-relief hobby quickly evolved into my life’s passion.
Over the years, I’ve dedicated myself to mastering various stitching techniques, experimenting with materials from around the world, and developing my own distinctive artistic approach. My embroidery journey has taken me from local craft fairs to teaching workshops across the country, but nothing brings me more joy than seeing others discover their own creative potential through the art of stitching.
This passion led me to found StitchCraftStore with a small team of fellow craft enthusiasts who shared my vision for a better kind of needlework resource. I recognized that passionate stitchers deserved access to premium supplies and thoughtfully designed patterns that mainstream stores simply don’t offer. At StitchCraftStore, I personally lead our product curation, testing each material extensively before it earns a place in our collection.
Our virtual workshops have now helped thousands of crafters elevate their techniques from basic to breathtaking. Though StitchCraftStore has grown beyond my initial vision, I remain deeply involved in every aspect—designing exclusive patterns, developing educational content, and often responding personally to your questions. My mission remains unchanged: to provide fellow textile enthusiasts with tools that truly honor this beautiful tradition.
